Britain Under the Bonnet The road ahead
Episode One Adapting to a changing market together

Key things to take away from this episode

Your customer base is now more polarised than ever

Doing research into the types of customer who want to buy from you is more important than ever.

A digital offering is no longer a ‘nice to have’

Your digital forecourt is as important as your physical one, if not more so.

You’ll need to adjust your stock to meet post Covid-19 demand

Use data to keep a close eye on what’s selling in your region, both in other dealerships and online – else you risk losing customers to savvy competitors.

Sourcing the right stock, at the right price, is crucial

Work out the maximum price you should pay for a vehicle in order to make a profit, and stick to that price.

A strong and supportive finance partner is vital

Whether it’s compliance support, online tools, or help with vulnerable customers, finance companies are here to help make your life easier and improve your business outcomes.

Episode one - The road ahead

Get the report

We’ve shifted to a new style for Britain Under the Bonnet this year – we’ll be releasing shorter episodes, offering a pulse check of the UK’s attitude to car ownership. For dealers like you, this will include more tips, tricks, and advice – ways that we hope will make it easier for you to navigate the road ahead.

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View from the forecourt - Digital offering

In this episode, Ian Smith from Fairbank Motors talks about how he's been able to spend time on his digital offering through lockdown and the impact tools like Remote Quote and Apply have had on his business.

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Report Methodology – Except otherwise cited, the figures in this report are based on Close Brothers Motor Finance’s own data, a telephone survey of over 200 UK car dealers undertaken between November 2020 - January 2021, and a consumer survey of over 2,000 UK drivers. The survey was conducted in January 2021 by Censuswide.